Instagram & Online Marketing Tips

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By: info | March 02, 2016

Instagram networking websites are very common among many different groups of people. This is why it has become so important for media marketers to sell their products to both current and further potential customers. While most Instagram marketing creates positive returns on investments, not all campaigns work. Avoid the following mistakes to get the most out of your efforts.

Instagram Facts
Source: Instamate

Obtaining By Paying Them

In terms of creating hype around your page this looks like a winning idea. This is thought to be a good idea since people are more likely to follow businesses that seem to garner the most interest. However, the people who develop Instagram websites use algorithms to track more than just simple things like the number of followers. They also track how engaged visitors to your page become. If there is not a large amount, the site will stop promoting your page and the money that you spent to buy followers will be wasted.

Take It Easy

Even though what you are after is to increase the amount of profit your business generates, you need to ensure that you never oversell. Most people will instantly lose interest if you keep on selling statuses and sales advertisement urging customers to buy your products. The truth is that appealing to your target audience is easier by focusing less on selling and focusing more on giving them more useful content. With time, this will build customer loyalty and as a result, your sales will increase.

3. Don't Ignore Comments.

When a surefire way to lose business? Ignore the comments you get via Instagram. It is extremely important that you offer a diplomatic response even when the comments are not in favor of your product or service. Ignoring the comments is just as bad because others will think that you don't care and that the comments are true.

Allowing Your Account To Become Idle.

The most paramount thing that should be clearly understood is that gathering the desired audience takes time. Many business owners are disheartened when they don't see immediate results, and stop posting content to their sites. This is not a good idea at all because it gives your followers a good reason to delete you. Obviously you don't want to spam your readers with excessively frequent posts, but you should provide regular, high quality content that will keep your readers interested and engaged.

Entangling Your Personal and Business Accounts

It is good to have several accounts on a social site provided they are not meant to play the same role. Utilize this benefit and keep both your business and personal accounts separate. Although using your personal accounts to advertise your business or brand may be enticing, it should be avoided as it shows a lack of proficiency. A personal account should be used to connect to friends and family while a business account should be used for professional purposes alone.

Although Instagram marketing seems pretty straightforward, there are numerous unspoken rules that everyone should follow. Now that you know about these mistakes, you can do your best to avoid them.


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Category: Tips 

Tags: Instagram 

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